Overview
I took an old logo from an earlier student project and completely redesigned it, then expanded the brand with new applications including a billboard and menu design.
I took an old logo from an earlier student project and completely redesigned it, then expanded the brand with new applications including a billboard and menu design.
The Challenge
Revive a dated logo and turn it into a stronger, more cohesive restaurant identity that could work across different formats.
Revive a dated logo and turn it into a stronger, more cohesive restaurant identity that could work across different formats.
Process
I started by redesigning the original mark to give it more personality and impact. From there I extended the brand by:
I started by redesigning the original mark to give it more personality and impact. From there I extended the brand by:
Creating a bold billboard design for promotion
Designing a clean, readable menu that matched the new visual identity
Outcome
The updated logo and supporting materials now feel like a complete restaurant brand instead of a single leftover mark. The redesign gave the identity new life while keeping it simple and functional.
The updated logo and supporting materials now feel like a complete restaurant brand instead of a single leftover mark. The redesign gave the identity new life while keeping it simple and functional.
