Overview
What began as a simple logo grew into a full brand system. I designed the original Spartan helmet mark, then expanded it across protein tubs, snack bars, and packaging.
What began as a simple logo grew into a full brand system. I designed the original Spartan helmet mark, then expanded it across protein tubs, snack bars, and packaging.
The Challenge
Create a bold athletic identity, then scale a single logo into a complete product line while keeping everything consistent.
Create a bold athletic identity, then scale a single logo into a complete product line while keeping everything consistent.
Process
I started with the Spartan helmet logo and pushed the theme further:
I started with the Spartan helmet logo and pushed the theme further:
Added a repeating Greek key pattern on the packaging
Developed warrior-themed flavor names
Built a dark, high-contrast color system with gold accents
Applied the logo and pattern consistently across tubs and snack bars
Outcome
The original logo became the foundation of a cohesive brand system that works across multiple products while staying recognizable on the shelf.
The original logo became the foundation of a cohesive brand system that works across multiple products while staying recognizable on the shelf.
