Overview
Built from the ground up during my graduating semester. I created the full brand starting with the logo, then extended it across can designs and a website storefront.
Built from the ground up during my graduating semester. I created the full brand starting with the logo, then extended it across can designs and a website storefront.
The Challenge
Develop a playful yet cohesive craft beer identity that feels friendly and memorable, then apply it consistently across packaging and a simple e-commerce website.
Develop a playful yet cohesive craft beer identity that feels friendly and memorable, then apply it consistently across packaging and a simple e-commerce website.
Process
I started with the logo and pushed the concept further:
I started with the logo and pushed the concept further:
Designed a bubbly, rounded typeface that became a core part of the brand voice
Created a yak fur-inspired pattern used on the cans
Applied the logo, type, and pattern across a full set of can designs
Built a clean website storefront to showcase the products and demonstrate basic web design skills
Outcome
The brand feels consistent from logo to packaging to website. The playful personality comes through clearly while still working as a functional product line.
The brand feels consistent from logo to packaging to website. The playful personality comes through clearly while still working as a functional product line.
